I am more of an album listening guy, since childhood, I always liked to get my hands on a full length album and listen to it for days, months, years even. I like to get into the storytelling of the artist, and like to compare how different they end up being in following albums. The mood of each album differs (a common example would be the difference between Radiohead’s In Rainbows vs Pablo Honey) and seeing how the sound changes in line with the artist’s evolution is what makes music so mysterious and interesting to me.
Nowadays, with Spotify, Apple Music and lots of other streaming platforms, I have been seeing a “single” oriented mentality with almost every artist, which is saddening. I get excited to check the “New Music Radar” playlist every Friday, only to see some mediocre singles released. I have started to think that the scene is almost reminiscent of Instagram. The more you are visible, the more of an artist you are deemed to be. The more you post new stuff, the more unforgettable you might become.
Of course, this is not to ignore the positive aspects of streaming platforms or how the artists become engaged with them. Keeping all your favorite tunes in one place, for a minimum fee, is irreplacable. But I can’t help to think of the negative affects it might have on music. Have you noticed that it is really rare to see songs more than 3 or 4 minutes? And I am not talking about EDM artists, or those generic electronic musicians you hear in Youtube videos. A large number of artists tend to keep their production short in duration, which makes them follow easy templates, thus making their songs predictable and ordinary.
What are your thoughts on this matter? Do you think that it’s just a phase or the industry will continue to get shaped in line with the global trends?