Elektron acquired by Bonnier Capital

[plragde]

@MuttBeats

I think there’s a lot of confusion in this thread about who Elektron’s new owners are and what this could mean in future.

Bonnier are a private capital group, family-owned and family-controlled.

Private capital is NOT the same as private equity.

I think everyone posting in this thread should do themselves the favour of reading this post by @MuttBeats in full, please. Speculate from an informed basis.

[Area_808]

@stnrp

Nope. No jokes. Don’t want to offend anyone

I know right, like… This Bonnier Capital group are grown ups who I am sure are very used to a potentially hostile new market. I really doubt they care about forum chatter, like at all.

[JamesM]

Look on the bright side. It’s prompted Elektron to ask us “what we want next from Elektron”.

No more sticky knobs.

Smash that like button.

[cldswm]

On the music side specifically, Elektron is their first investment in the electronic instrument sector, though they already had music-related companies in their portfolio including music creation app Starmony and COLORS, an aesthetic music platform with a popular YouTube channel. MusicRadar

[SpaceTraffic]

I would love to hear @Ess take on this, also Ezbot, guess those two smart minds will add some wisdom to all this.

In a way it is also a reminder to not take things for granted.

We have DN2/DT2 killer combo! Honestly, who could possible ask for more?

[alechko]

@SpaceTraffic

who could possible ask for more?

stakeholders

[Matmcr]

@plragde

I think everyone posting in this thread should do themselves the favour of reading this post by @MuttBeats in full, please. Speculate from an informed basis.

Yeah, that’s a good point. Looking into it more, Bonnier Capital’s track record looks more like growth investing and strategic exits than anything like asset stripping. The bigger risk with Elektron is probably that pressure to scale up and eventually sell on at a higher value (to Behringer)

[Kultschar]

Well whatever happens I still have their most innovative boxes to enjoy: MD / MM and OT which oddly enough is from the old days.

Good luck Elektron - hopefully things work out fine!

[noisebox]

@Nils

Which in turn willl make people complain about how much better the old ones sound, vintage

That kind of complainer is little more than a chimney of hot air evaporating into the wind relative to the lines and lines of new customers who would snap up a reissue without a moment’s hesitation

[avantronica]

An official topic with a little more info is available here (via external link)

Follow-up information on the acquisition by Bonnier

Hi everyone, MusicTech reached out with a few questions around the recent acquisition news, and we wanted to share that info here as well. We see the concerns, and that this is something you have a lot of strong feelings about, but we also understand that it comes from a good place. That you care deeply about Elektron. We - the Elektron Team - do too. And are excited about the future. Here’s the link to the full interview.