Hi everyone,
MusicTech reached out with a few questions around the recent acquisition news, and we wanted to share that info here as well.
We see the concerns, and that this is something you have a lot of strong feelings about, but we also understand that it comes from a good place. That you care deeply about Elektron.
We - the Elektron Team - do too. And are excited about the future.
Thanks for the extra information, I for one trust you guys to keep on rocking the development of your awesome machines!
I still don’t understand very well if you are in a strong economic position because you don’t prefer independence to having an investment group buy you that has little or nothing to do with music.
I don’t know if I’m missing something, but I don’t see any advantage, maybe someone can explain it to me better. (
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However, these interviews are mere marketing, anyone who works in a large company knows that when there is such an important change, press releases come out to calm the situation that may not correspond to reality (or if). I am not saying that the acquisition is going to be good or bad, but that it is best to wait a couple of years and look of how it was.
Good luck Elektron/Bonnier team. I wish you the best and a new Octatrack❤️.
I can already see the new social content 
Only taking the piss, don’t ban me and good luck
Not watched/read the linked interview, but isn’t it similar to getting money to improve things for the future? For example, borrowing money from a bank for house improvements that will ultimately make your property more valuable in the long run?
Edit: Okay, read it now. Much ado about nothing?
It’s been 100% acquired by you then, so there’ll be no more of it … thanks in advance on behalf of Moderation Group (AB) 
The linked interview is simple and easy to read. Give it a try.
That’s the end of it
Reading that interview, it seems very positive in hindsight.
[Bonnier] is investing from its own balance sheet using its own internal funds for acquisitions, without using loans or debt.”
This is key. It’s reassuring to confirm that this in a different category from the leveraged buyouts that PE acquisitions have become infamous for.
Great news @elektron. Can you tell us a bit more of how you indent to achieve what you want to do faster? more employees? more investments into agentic coding? will it result in more frequent updates, more products or both?
Yea exactly this.
I mean I borrowed an ungodly sum of money from a bank so I could own a home (that technically they own… for now) but I am also in a very good financial position. In fact I needed to be to get the loan.
Sorry, but if you need money to “expand” or “be more ambitious with your ideas,” you seek financing; you don’t let a group buy you out.
What they’ve done is like asking for money for a house, and the price to pay is that the bank dictates your life: “what you’re going to work on,” “what friends you’re going to hang out with,” “how you’re going to spend your money.”
I think that’s a cynical view of things.
My current employer is partly owned by an investment firm - they don’t dictate what we do, they simply advise and consult, create opportunities and enable us to make more money (you have to spend money to make money). They will make the most money by letting a business do what they’re good at.
At the corporate level financing rarely if ever does not involve the exchange of shares in the business.
And actually until I complete my mortgage the bank does own my home. I have to insure it (them telling me what to do) and I’m not able to rent it out (them dictating how I use it). Eventually I will have bought them out. Many investment firms also have an exit plan, they want to realise their investment and often that means selling their shares.