And if you read what she says she fully admits she’s not into the corporate business side and makes her product to inspire and out of love. This is not the same attitude as many large companies who have teams working in each department specialising in specific areas, some are creative but others are more cold and only see numbers
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Mutable Instruments is a registered trademark.
MI could start a legal challenge about the way Arturia misrepresents MI’s involvement with their product, but given the difference in size and resources between MI and Arturia, that would be a very bad business decision.
Again, I have no idea what you’re talking about.
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If you’ve no idea that’s fair enough. Best moving on
I wouldn’t be surprised if they add a disclaimer on the product Spec To state this product is not endorsed or co created by MI
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I will a bit surprised to see MI stuff in this. They seem super selective about what they release themself and sticking plaits in a monosynth with a multimode filter just doesn’t sound like something they’d want to do.
Saying that, I was interested until learning arturia used it without permission. That smell puts me right off.
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Hmmmm, I see no permission was required. I thought cc by sa license meant that commercial licensing required permission but I was wrong.
Edit: still smells off tho
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No, that would be CC BY-NC-SA.
Also note that the CC licenses only apply to the hardware design. The source code for the modules (which is what Arturia used) is available under GPL3.0 for the AVR projects and MIT for the STM32F projects (which is what applies to Plaits).
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I believe no permission is required to use the source code.
There is only an obligation to cite where it’s from.
Using Mutable Instruments name and logo for marketing purpose without permission is the heart of the problem, not using Plaits code.
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Businessman and athletes compete…
Artists collaberate…!
And that is what Emillie is… An artist
Arturia is A business… who claims to collaborate…they are stealing artistic credibility. Simple…
Emillie as you can see has her priorities on bigger and better things…And has asked openly for no fuel to be poured on the fire. I think if we keep going we are as disrespectful as Arturia…so im gonna take a leaf and focus on other things.
I will say this though before i exit, Arturia may have sized up MI and though no threat there, we are gonna take what we want and use your credibility to launch our kit…and they may have estimated MIs ability to fight it or protect it correctly. But what they underestimated was thier customer base, and our willingness to show or withdraw support where appropriate. And our intelligence…
True creatives like MI have too much style on file to get hung up on outcomes like this, and when you are creative, the flattery of imitation is inevitable.
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It’s a shame that this undeniably brilliant synth has been undeniably sullied, but to borrow from the sentiment of Émilie on this, perhaps we should think about dialing down the hostility to Arturia and move on
It seems clear we’re all in broad agreement that this is a PR fiasco and a very bad judgement call, vote with your wallets if you must, but let’s get back to the synth - or better still direct your frustrations directly to Arturia, sooner or later I’d expect the penny will drop there - it’s clear there’s a marketing champion there with some corporate baggage { I mean, ‘your experience, your sound’ yeuch what’s that }
Read those words linked above from the MI site and let’s play this down for the wellbeing of Émilie - it’d be astonishing if Arturia didn’t reflect on this and edit the marketing - but then again, they gave a green light to this (also linked and mentioned above)
Play with yourself is a deliberate misphrasing of Play by yourself … oh dear !!
Is this doable, perhaps a consensus - can we ease of on the internet noise about the regrettable approach Arturia have taken as a courtesy, if I read the comments right ??
In other news, that synth ! Each demo further reveals its brilliance …
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I have to admit that I’m a little disappointed with my peers here at Elektonauts… I think some of us are missing the point here… Arturia has made a legitimate attempt to release something different and affordable… I for one am an owner of both MI and Arturia product, yet I see focus being put on the advertising and wording of the MicroFreak as if you haven’t even listened to the demos… Personally, I’m excited to see two powerhouses coming together to bring something truly innovative…
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Did you read the thread? MI has nothing to do with this product
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Good post, the judgement used in the promotion by Arturia is a whole mess of bad decisions, the dreadful promo vid, the double entendres and the collab statement all are equally crap, this kind of demonstrates to me that they need to do better in this regard overall. I don’t think the moral outrage is going to help anyone, least of all Emilie. Knee jerk reactions and not having all the facts always leads to nothing good, especially where generational and cultural differences meet.
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Do you own any MI product? If you do, use your ears man…
Which is exactly not what happened.
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Another example of not being truly familiar with the product or not using ones ears…
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Without knowing for sure the motives of Arturia the whole thing is best left alone by anyone not directly involved.
Arturia had MI in the loop (tho only to a very small degree). Invited MI to a focus group session. Used MI code. On paper that’s pretty collaborative. Maybe they just saw it one way and MI saw it another. Arturia possibly just feeling like, ‘Our product is really good. Mi will be stoked for us to give them visible credit. Let’s even go as far as saying it’s a collaboration’. Whereas MI saw it like, ‘damn, I don’t really like the aesthetic here and wish I could have been involved more with tweaking some code. I don’t really want the extent of MI’s involvement to have any grey area at all here’.
No one knows for sure and Emelie has said forget about it so there you go…
They clearly need to alter the marketing now though after being aware of Emilie’s reaction to it. If they don’t then that’s a different story and I won’t be buying…
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Absolutely no logic in defending MI if you have no experience with their product…
Yeah I have a Shruthi XT which I love. What does that have to do with the issue at hand? Nobody’s saying the Micro Freak doesn’t sound good. On the contrary, any outrage is coming from a place of love and respect for MI.
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Millenials have plenty good reason to complain about everything: have you looked outside? Everything sucks.
Just because Emilie said to move on doesn’t magically wash Auturia of responsibility. But as she says I guess we should “move on”.
I’ll try anyway. I’m no zen-level master like Emilie.
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