Damn this looked good…Until…
When are companies going to wake up to the fact that unless their principals completely align with the values of their customer base, that dislikes on social media alone can kill a brand overnight…check yourself Arturia…you are walking a thin line…“learning” manufacturing is something that some customer will endure, Buggy software until the code is worked out, also something that clients and customers will accept as long as they see you are working on it…But a lack of integrity and a blatant lie…well fool me once…and i will #me too movement the living daylights out of you…Along with anyone else who feels that your marketing dept. don’t care enough for the intelligence of your customer base.
Arturia are piggy backing off the some very original / creative genius brought to the planet by MI…I think knowingly promoting this as a collaboration may have done some serious line crossing here…In short putting the MI logo next to theirs makes them look better, and they are using what respect people have for MI in the market place to bolster up their product.
Making it look like the creative genius that brought you Plaits has been injecting that genius into an Arturia Product…They have zero regard for the MI ethos… and Émilie i must say has a much more expanded and conscious approach to life and business practice based on the responses presented. I was dribbling over this synth until i read this…I will stick with my Braids and Warps and a Studio Electronics SEM filter, maybe even spend that money on a plaits and Midi to CV converter to control it from my DT…then do my own Jesus pose…
but I’m still excited to have a play.
