And it happens as well that companies don’t even bother with buying a booth at the show, and just quietly rent a room for some time at the show, or run meetings off site.
We almost certainly have more than a few of those insiders checking in on this thread/forum, either as lurkers, but it’s always nice having people checking in too.
ADDED : Pretty sure i saw a law firm having a booth at NAMM. Real convenient to get a contract drafted or reviewed on the spot.