The Behringer era

Something very fake/suspicious about this one. Not convinced by the images (or circuit image) at all!

We know now that it’s not a behringer.

ah ! nice find :grin:

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:thinking:

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To put again some passion into the discussion, here an entertaining overview of original vs copied pedal by JHS:

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How are they able to sell these at such a low price?

Economy of scale and vertical integration is your answer. They make most things in house, they have their own foundry, and when they do place orders for parts made by other manufacturers they buy A TON.

When you’re a small manufacturer, things cost a lot because there is a whole chain of markups and profit before anything reaches you. Make the part yourself and you don’t have to play.

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Mass production in China, selling tons of it.

Then again, recent Roland synths are also made in China and they are way more expensive while not even being analog.

I think instrument industry has long been making huge profit margins on their products. Hopefully Behringer forces others to lower their prices too.

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Well - you would be surprised what such a box actually costs in production.
But you pay aswell engineering, design, brand, status symbol.
I guess even Behringer makes huge profit :wink:

I think an awful lot of stuff is made over there. I read that Moog PCB’s are made in China then shipped to Asheville for final synth assembly. Wouldn’t be surprised if DSI aren’t doing the same thing.

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What makes you say this?

Usually high margins come when a market it monopolised. Electronic musical instruments/equipment appears quite a competitive market, with many small competitors quite capable of taking a share.

iam just waiting for the Behringer Eurorack modules to fill my Bastl Instruments Case with it.

I love Ulis approach to make all this stuff accessible at a low price range + well thought out features.

if they had rebranded all of their Synths, nobody would compare the name „Behringer“ against the Big ones which have done a big market rip-off the last 40 years.

I don‘t understand why anybody should buy VA Synths at the highest possible price, these days.

grab a MacBook and a Midi Controller, that’s it.
Analog is Analog

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You only have to look at the components to see this. Stuff like laptops, mobile phones and tablets have way more advanced technology but are much cheaper than electronic instruments.

I believe it comes down to the notion that instruments are more unique. Teenage Engineering can ask 1000 for OP-1 with its 8 years old mobile processor and lowres display because there are no real alternatives. Same goes for Elektron and has been the case for Moog sound etc as well.

Though not anymore, thanks to Behringer.

Ok. More ‘advanced technologies’ does not necessarily mean more expensive to bring to market or manufacture when you consider economies of scale.

Developement and engineering is a big part of the cost. So its hard to guess what the real margins of a product is. One thing is the build cost from a factory, but that money needs to pay 50 engineers as well as all the other people in the organisation.

Guys stop arguing about this. The answer I gave was the most correct and accurate, economy of scale and vertical integration. Of course B has profit. Other companies with less vertical integration or less buying power must charge more to maintain that same ratio.

It is simple, but simplifying to the point of “Because China!” is showing a real lack of understanding.

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Good point, but I don’t fully agree. The engineers need a compensation for their work, but they shouldn’t rely on releasing one product and then live with huge profit margins from building it for the rest of their lives.

There needs to be competition (in form of clones, imitators etc) that forces the innovators to innovate more new things instead of keep earning money for old inventions. Luckily patent/copyright laws reflect this mindset and Behringer is able to make these clones.

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This is spot on. Behringer has doubled down and invested in building their own factories while most others are outsourcing manufacturing. They design (redesign/clone/whatever) it, they custom build many of their own primary components (IC’s), manufacture/assemble/test in house and then distribute directly to the largest retailers. What’s outsourced is probably just the low hanging fruit of generic nuts, bolts, screws, sheet metal, etc.

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