Superbooth 21

Seeing that image of Brando that sabana put up reminds me of something.

The other thing that happens on last day of a show, is the talk moves inside. This is when companies looking to improve their business will be talking to others. They might be flying out tomorrow or Monday, so they have some time to meet with others.

Focusrite might be prospecting. Sequential and Novation, might be sharing. Companies like Dreadbox, or Polyend, or Studio Electronic may be out looking for others to collaborate. A few startups may be looking for funding. Influencers may be making videos. Distribution deals are discussed. And everybody is at least thinking about hiring.

Everybody is tired but they also have their game on.

One thing very true about Eurorack equipment makers, while it bores a lot of readers here, is they are innovators. It’s an innovators industry. And there are a lot of Eurorack makers at Superbooth, and so there is a lot of innovation here too.

And knowing one another over the years there is much comradery. People like Gaz are definitely in their element on the last day.

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