Fortunately for the smaller synth creator competition is also about features and quality and sound. So far it looks like Superlative has got that – we’ll see.
Which leads into something else i’ve been thinking about. Of all the music technology shows, each with their own vibe and audience, i think that Superbooth of recent has really offered advantages for the smaller synth innovator. Sure the big guys are there too, Korg and Yamaha and Roland and Elektron (Roland has two booths; one is called their Teaser Booth), but smaller companies with good ideas get a chance to stand on equal ground. I like that.