How big has the Octatrack been for Elektron?

[PeterHanes]

@Riuozami

I think the OT is their best seller

No. According to @Ess in 2018:

@Ess

I can point out that we have shipped more units than ever before, and by a huge margin at that. (For example, the Digitakt in its first year shipped almost as many units as Octatracks in total)

However, looking back in time, this topic:

Swedish newspaper article on Elektron

Might interest some people as it has a breakdown of how the company’s changed, especially recently. Google translate will give you the gist.

discussing this 2015 newspaper article with Elektron’s CEO:

Musikföretaget Elektron bryter ny mark

states (in translation):

After a tough period, things started to happen. When they released the sampler Octatrack six years ago, it turned around and the company began to turn over multi-million sums.