Elektron might be cooking something up for the Octatrack

I don’t know about all that. Octatrack is a legend that shows up in many a pro producer’s setup (way more than MnM and MD) and the fact it’s still around in 2020 is testament to the fact that it has sold steadily for years. No one has bettered it!

Edit: Also considering the low price of the Models, it’s surely more of a McDonald’s style product (shifting high volumes to make profits or providing a gateway to more expensive stuff) with relatively low profits per unit compared to selling an Analog or OT. They need to sell way more Models to make money compared to the higher price units. In fact, there’s an interview someone posted about how they managed to turn the business into something that made millions per year. And this was the dark trinity period we’re talking about.

This is the thread: Swedish newspaper article on Elektron

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