Obviously the threads a bit provocative but music stores are full of Nord synthesizers. Besides the modular variations, the last one I owned was the lead 3 rack and it was probably the best interface I ever used. People complained that they didn’t have FX but I always thought that was fine in the studio because cheap good FX weren’t so common back then. I never gelled with the sounds though, in comparison to the first Leads, it was bit plastic sounding to me. I think the converters became higher res and they lost some mojo somehow. This was the same comparing the original modular with the second version but I kept the G2 because it is so useful and has so many advantages in programming and hardware over the original version.
I agree a G3 with CV interface would be amazing but I won’t lose any sleep over it and i’d say the potential market would be pretty small given what they’d have to sell it for
Right?
…Nord Modular 3
I miss Obama as much as my NM. The MonoMachine half saved me.
Look (listen) to the free sound banks they have for the Lead4 and LeadA1. I’d say most are catering to electronic musicians, given some of the names making the patches.
Pretty sure Nord got wealthy and famous on the back of trance, techno and electronic producers in the 90s and early 2000s. And maybe with the lack of electronic sound banks for the Nord Drums, someone could make a bit of money programming ad selling such things. Sadly Nord missed some tricks regarding the tabletop compact studio scene that is rife nowadays. Their legacy and tech could be so much more than is currently is. Maybe one day they might catch on if they decide to expand their horizons. Thankfully much of their old stuff is timeless and lives on in great health and respect. I rank them up there with Elektron.
did they? they were ahead of the game then with the Nord Modular 1. small, desktop packed with tons of shit. revolutionary.
NORD I APPEAL TO YOU…THIRD TIME IS A CHARM!
Their Nord Electro was released around 2001 or so. Before that it was all virtual analogs, modular and even before that the old DDrum stuff. I remember being among a bunch of electronic muso’s being invited to a friends house for a session maybe 1999 or so. Amongst all the other gear someone brought along Nord Micromodular. The night developed into maybe 8 people gathered around a 15inch CRT monitor for hours gaping at the possibilities and sound of this little red device. That vibe just doesn’t happen anymore.
Stuff they could do and take over:
Nord Drum groove box
Nord Wave groove box
Nord Lead 5 tabletop with Lead 3 interface
Modular G3
IOS or Software versions of their classics
…and probably one of the reasons they are not keen on releasing anything revolutionary new. The market is partially covered by their still in use products.
One might argue that with the Nord Drum, they were ahead of the curve on the table top scene too
three best thing in my life:
Elektron
Clavia
Volvo
Also going on vacation in Sweden! Swedish people are the kindest persons I ever met … so it‘s no wonder they know how to make the good stuff.
since lead a1,nord has completely give up the serious sound programming,now all nord synth on sale use simple structure and none tradition short cut type OSC,those good for live performing,easy and fast to get right sound to use,maybe not suit for electronic music heavy on sequence and modulation performing style,and since first,nord synth never even thought about add any sequencer to lead or wave for all generation,and nord drum never think it self as some drum machine,it is just drum synth kit you best play by your own hands,
in the boss of nord’s mind,the musical instrument was always those best on stage and performer centre,i mean real performance like play piano and guitar,that is it,maybe sad,but true
The G2 is the pinnacle of human achievement but it almost bankrupted them. Since then they discovered how to make money from seemingly every keyboard player on television. Safe to say they’re never going back.
A Nord - Elektron collaboration, like Roland did with Studio Electronics, would surely yield something sublime!
They’re clearly marketing to Real Musicians who think that electronic music is crap and that real instruments have 88 weighted keys with aftertouch, but considering their whole research and development team very likely consists of audio DSP geeks, I’d be very susprised if they actually hated electronic musicians.
The one time I went to NAMM was sometime in 1996-1998. Forgot the exact year. Clavia struck me as the young Swedish company that was killing it with electronic music devices. Their booth had DJ types around the clock making banging beats.
Elektron and TE were not around yet.
Clavia screwed up big time with the Modular platform by releasing G2 module as a red box with no knobs or any other physical controls. If they had made it a desktop, even with a paltry four knobs and small display, they would have sold a lot more G2 modules. I dunno if it would have been enough profit for them to incentivize the continuation of that product category, but the sales figures surely would have been higher.
How about this one
Waldorf
Access
Porsche
Roland collaborated with Studio Electronics (a company specializing in analog gear) because Roland is not interested in going back to making analog equipment full-scale and creating a new in-house department for it. That was the reason for the collaboration. I fail to see what Nord and Elektron could give each other. There isn’t really anything that one has but the other lacks.
I would say the G2 rack would be great as an expander for a desktop. I agree knobs and display would be nice. If they did it now, Iridium style perhaps.