It’s pretty obvious Clavia/Nord completely ignore electronic musicians; despise techno and such genres. I suspect the boss had a bad trip at some rave, maybe a bad trance do in an exotic location when on holiday. E.g the Nord Drum is an amazing drum synth and very suited for techno / electro / experimental, yet the only sound banks that they’ve released are done by, for want of a better description, “traditional” musicians. The soundbank they’ve recently released is labelled for the following genres: “Gospel, Hip-Hop, RnB and Country music”. The genres mentioned in the previously released bank are “contemporary classical composition” and “jazz”. Releasing the ND3 without a module version sent the message “for real drummers only.” I reckon a large part of why the G2 had poor sales is they refused to market it to techno / electronic musicians. The New Nord Wave is only available as 61 keys version and features wise is inferior to the original - all the same I’m sure a module with a few more lfos would be of great interest to many on this forum who’ve bought e.g. the Hydrasynth or Argon, AK. Nord are undoubtedly doing ok selling keyboards to jazz musicians, keyboardists in pop / rock bands etc. But I’m sure, say, a black series aimed at electronic musicians would sell well. Can anyone shed some light on why they completely ignore / hate the likes of us who frequent this forum and make techno/house/electro/ experimental even ambient (all words you won’t find on their site)? Are they born again Christians with a disdain for any music that even hints at hedonism? For me Nord / Clavia are the most frustrating synth manufacturer by miles!
These are niches that they’ve probably decided not to target specifically. The majority of their sales (if I had to take a guess) will be those wanting a stage piano or a stage synthesiser – in fact, you can see it in how the synths are meant to be played with splits across the keyboard, basically one knob per function designs, and performance setups. All of this doesn’t mean you can’t bend the instruments to your will. If the formula is working for them, why change it? Also, taking another Swedish giant (Elektron), it could be argued that they don’t cater their stuff to hip hop artists (like Akai does) and seem to focus on techno and IDM etc. This does not mean that Elektron hates hip hop people and it certainly doesn’t mean you can’t produce amazing hip hop on their machines.
All fair points, but Clavia used to make modules. Modal and ASM certainly appear to be marketing to musicians in diverse genres.
Sure, but I’ll pass on trying to fit a Nord Wave 2 into my live rig 
Yeah as @craig said, they’re doing well and making money. I wish they’d put out a line of very electronic-music-friendly synths again, but my old G2 engine is still kicking, and one day I’ll get my hands on a Nord Lead, so I think that’s all we can expect for now.
I get it, but like you,
thus my rant, coz it looks like it won’ happen.
Big fan of the Nord Drum 3P and Nord Lead A1R. Even with the connected pads the Nord Drum 3P’s footprint is smaller than I initially thought it would be.
The ND 3P is amazing. A module version with 6 outs would be 
USB MIDI would have been great as well.
There’s a dark secret, one of the nord micro modulars became sentient and well…
I try to keep my posts on this forum clean from horrifying topics, but let’s just
Lawnmower Man 2: Jobe’s War wasn’t a fairy tale, but rather a cautionary one…
They may not be new but the ‘nord synth stuff ‘ still sounds great and are very often in very good condition 2nd hand. People look after their nord gear.
Now would be a good timing for an Nord Modular 3. The fact about covid and going for stage instruments is quite difficult with the pandemic.
I wish you worked for Clavia!
A1R…rare to find. I had one but sold it for something else…bad decision… 
…never underestimate what u call “traditional”…no matter if the whole teenage world is moving along with the same trap beat sounds…and the rest loves doof doof or boom bap…
biggest market for clavia was and always will be the stagepiano with different candy versions combinations…like e piaos, organ sounds and classic virtual analog sounds…
and whatever a soundpack might call itself in first place…it’s only as good as u can abuse it…
whole techno was born by abusing the 303… hiphop came from abusing old vinyl and 808’s…
and i defenitly can tell u, that my nordlead2 xt and nord drum 1 don’t sound like polka end of the day…
and all their takes on virtual modular is, since clavia always stands for best quality inside and outside and also handmade in sweden, well, is truuly MODULAR…meaning, sounds like whatever u can think of and whish for…
and it’s a classic high price brand…they won’t do the mistake to go for low price segments like elektron did…and, psssst, regretted quite a bit, after all…
Did they?
Or trolling?
They do not regret the Digi or Model series.
The keyboard on NordLead A1 and 4 is btw. not that great. Feels quite clanky. So much about high class. And after the first batch or so, they announced the stop of the rack models production for NL4R and A1R. So the question also should be turned around and asked…why do electronic musicians ignore Clavia and didn´t buy those rack models more?
If someone wants to sell me his A1R for a fair price…please contact me.
No doubt. Seems to me they leave a lot of money on the table. They are revered among electronic musicians of the 90’s and up. My NL2x rack is still going strong. Built like a damn tank. Every knob and button is still as solid as the day I bought it. Still has a unique sparkly/gritty/fizzy sound to my ears. Pair it with good fx and it’s magic. Will never sell it.
I would love it even more if it were black. Not a big fan of the red, but it’s okay. I must say I would love a black Nord Drum in a form factor like the TR-8S. Sequencer, hands-on control, faders, sample playback, etc.
I’d unashamedly buy a few of Clavia’s offerings. It seems like a limited definition of electronic music to say a stage piano is unwelcome. If your definition of electronic music is only music performed with a sequencer, a company that sells mostly keys and drums is probably not for you.
That is, what i was trying to say, by turning the question around.