For me as a bloody amateur, the magic is that Elektron boxes finally enable me to actually make tracks or jam out ideas all by myself. And make it fun. This is something that Ableton or other instruments have never been able to empower me to. I always got frustrated by recording and quantising issues (Ableton) or stuck on arps and one pattern sequences (synths like Minilogue or Microkorg). Elektron boxes make it fun to explore this.
And on the way, they teach you a lot about sound design and synthesis just by playing and tweaking. I am still a bloody amateur, but I have learned more things in one year with various Elektron boxes than with anything else over the last ten years. And they made me invest more time and effort into making music than ever before, which is probably the greatest gift. Before the pandemic, I was always making music in a more band-like context, where I saw myself as a singer predominantly, played synths only as a bonus and never cared to dig into different effects, wiring stuff etc. Frankly, I don’t know if I would even still make music if it were not for Elektron boxes. Now I am making more than ever before, although I miss playing with others as well.