Looks like a fully developed subscription only thing…the next evolution of instant gratification production for people bored of normal loops! Type in. Chords to have musical phrases played in by real musicians follow the progression and edit individual notes with melodyne type editor .
I guess its useful for songwriters/producers that don’t play or have access to real musicians, but I am not sure they will get many subscribers.
To me this seems the sort of product that would work well as a subscription. A lot of producers won’t need it all the time, but will have situations pop up where it will get them out of a spot, and be more than worth it then.
I can also see where you might have a team of performers you work with regularly, but want to break through with some fresh ideas once in a while on a project. You may then just feed that back to your band or performers. Like think if you are rehearsing to go on tour.
I also like the idea that Tonalic is working with real musicians, and names them, and more than likely can keep track and add commissions for them if their contributions are valuable with the product.
ADDED : Yeah reading more, the artists in this get paid more based on the usage of their contributions.
Also this is a lot more than a one button system, you have a wide range of ways to get creative feedback, while still having complete control of the final musical creation.
I think it’s a very interesting concept, innovative, based on tech supporting humans, and I hope they find a sustainable market for it. The subscription is quite affordable. Out there are sample libraries, instrument emulations, musicians for hire (also for cheap, online), AI hype… This is something new (?), building on top of the well known and tested Melodyne technology, and a clear constructive response to that AI hype. Developed by a relatively small and independent (?) company based in Germany / the EU.
Yes. Extra points for having Ryan Harling doing the videos. Looks very interesting, actually.
There are just so many subscriptions services at the moment, unless you are full time professional composer/producer (and maybe this is what Tonalic is aimed at) I doubt many could afford this. It looks cool, it sounds great…I wish them well (and I am a Melodyne Studio user) but I am not convinced on the subscription model for this type of thingbut it obviously works for some…Splice is somewhat similar (in terms of subscription) and it does OK!
compared to the price of splice and other subscriptions i think its reasonable
some other stuff offered from toontrack with machine learning tools/suggestions in it costs way more over time when you start adding expansions and stuff, same goes for basically all VST’s these days. instead of having lifetime free updates its more like getting DLC, they get ya somehow!
anyways i’d love to give this a try, when writing basslines and melodies i absolutely love generating stuff as a skeleton and then tearing it apart to make up for my lack of music theory skills so i think i will give the 1 dollar trial a go soon
all the more pop bassline stuff is pretty easy to adapt into mono synth shenanigans
and for drum pattern fills and general “groove” starters these things are way more fun to explore than templates or presets imo
It’s not that any of the individual costs are prohibitive, it’s just (like Netflix, Apple TV, Disney etc) they tend to accumulate!
I look forward to reading user feedback, it certainly looks well done, someone has invested a lot of time and money in to this!
Twenty five ( bucks / euros ) would buy less than 30 minutes of a session musician’s time.
A producer would still likely hire musicians for their work – particularly vocalists – but for anyone working with musicians, Tonalic ( if it works as advertised, and beats the competition ) would be a no brainer cost wise.
Just check the box to turn off the automatic renew, or buy it for a set period, if you tend to buy stuff you don’t use.
It’s not something the average musician would use, if they aren’t working with session people, though probably fun to play with anyways.
In addition to the uses i suggested in my last post, how about for someone who was working out a musical arrangement for a show. Seems like you could get an awful lot done in 30 or 60 days at a bargain.
This is usable with many DAWs, but really has the hooks built in for Presonus / Fender. It would definitely fit in with a guitar orientation too, as that DAW is getting more to be, though definitely not so exclusively.
Hence the timing with this release.
