I only think it’s more likely than not because they’re a loss-making company that needs to become profitable and subscription models are the current thing. As annoying as they are, they do work in many cases and for many products, if by “work” one means “people put up with it and pay the money”. When they get tired of it and leave, you tempt them back with a discount. Repeat ad nauseum.
Though, I have met people who love subscription services. Properly love them. I’m old and grumpy and have subscription PTSD from Adobe so I don’t particularly.