Agreed, I would have preferred to see them assert their own vision of what a musical instrument should be. They did this with the Neutron and the elusive Proton, and I really love my Neutron - it sounds great, it feels great, a well-thought-out piece of gear in every respect.
Obviously Behringer are prioritizing speed and price to gain market share, and making the Kick a copy of the MPC One is a way of communicating what it can potentially do in a far more direct way than a long written or spoken explanation. In business, when you are explaining the customer is evaluating your product more than imagining what they can do with it, and most purchase decisions are based on imagination rather than evaluation. There are so many plugins available for the MPC Live/One series now that the firmware has been opened up, and MPCs are pretty affordable already and of course the MPC is one of the most powerful brands in electronic music. Akai/Inmusic have made it clear that they are not hostile to open source, so the clock is ticking for Behringer.
The Ignite model is a bit like Elektron devices design wise, but also a bit like the older Roland Aira line; X0X sequencers are inherently a bit more generic and industrial in the same way a keyboard with some front panel knobs is a generic interface. I like the two knobs at left and right for switching parts/bars, in combination with the big screen that’s potentially an elegant solution to the tedium of pushbutton navigation on other devices.
The DJ concept they showed off is pretty clearly a clone of the Pioneer devices, but those are crazy expensive and also that general decks + pads + 4-channel mixer design has been copied by many other manufacturers already, so I don’t think Behringer is committing any sins by putting out yet another version.
I have to admit that that’s the one I’m more interested in because it has the most versatile and tactile user interface, and I have always dreamt of a live techno rig that was essentially a DJ mixer for mixing and matching rhythmic and chromatic patterns - imagine holding down a pad to control hihats and being able to sculpt that specific sound with the mixer knobs and switch up the rhythm with the turntable, then let go of the pad and have the central panel controls snap back to being a 4 channel mixer.
When I first started going to raves as a kid I thought DJs had special records with 20 tracks on each side that were just loops of individual instruments and the mixer was a sort of open-ended looper were you could build up and tear down the musical structure on the fly. When I realized most DJs were just crossfading between complete tracks and hot-knobbing the mixer in time with the pre-recorded risers and breakdowns I was pretty disappointed 
Of course, it’s also possible that they do a mix of open (reprogrammable) digital functionality and fixed analog functionality, eg the mixer is always a mixer while the decks are whatever you want them to be; not as versatile, but still potentially a real instrument rather than strictly an audio player/looper.
