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A lifestyle brand is a company that creates products and services that reflect the interests, values, and attitudes of a particular group of people.
TE by definition is a lifestyle brand. Other examples are like Patagonia, Nike.
Huh? That definition encompasses 99% of business? Just because they’re good at marketing their widgets doesn’t make them a lifestyle brand. Elektron is a lifestyle brand by that definition too
Saw this on Facebook and thought it was some weird meme 
I don’t care about the question whether TE is a lifestyle company or not.
I just don’t stand medieval music longer than 20s. I simply don’t like it so Medieval is not for me.
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Heresy! I challenge you to a duel.
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I mean it supports the idea that TE are lifestyle brand, much like Supreme is too.
Companies that coin themselves as a Lifestyle Brand seem to do so to create brand loyalty. To me, as a consumer, the idea of brand loyalty is giggle worthy.
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For me, a car company tries to make the best car possible. A musical gear company tries to come up with the best musical gear. So I understand when people complain - how difficult can it be to have 12 tracks and an undo function on the OP-1, or combine the genius OP-Z sequencing with the OP-1 synths, implement saving FX on the KO, reasonable quality control, etc. They could make some of the most incredible pieces of gear ever.
However, their choices are theirs to make, and that is to have the grip car on the home page and ignore reasonable wishes of users. Yes it is a company that wants to be different, but in doing so they make very weird choices and they have to accept that those decisions can alienate many of their customers.
Again just my opinion, but the very existence of a fanbase that jumps at every criticism defending the ‘brand’ (not the specific product) is what makes me think of a lifestyle company first and foremost. I could be wrong, just trying to make sense of it all.
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where is this fanbase? i keep hearing about it but i never see it
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People buying the stuff
man if everyone responded to criticism simply by buying stuff the internet would be a much calmer place
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Just judging from how polarising every release is, and the number of posts complaining about the moaners. You know, the “can’t you just enjoy it for what it is”, “you shouldn’t expect any updates on any product”, “quality issues were only a bad batch”, etc etc.
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those are all well adjusted perspectives to have on anything, why does that indicate diehard fandom?
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Well I just don’t see the need to reply to someone wishing for an Undo function on any gear that doesn’t have it. But clearly some people do. Call it what you want, really. Maybe there’s no TE fans out there.
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Tangentially related… Can anyone recommend some good plugins with medieval instruments?
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the undo button request is a good example. my toxic assumption that im probably just projecting is that the people making that request arent putting much thought into it rather than “i want”. theres not a whole lot of value or effort put into “i want”. it shows that they are actively ignoring the idea that maybe there is a reason for the thing to be absent, and their reasoning for it being there is better, yet they have already bought into the system, literally. its just strangely self-centered to me, “change this, for me, because i want it” and thats why i find myself provoked by those kinds of posts. im self centered as hell so i get it, but i try not to be so public about it.
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not reading 67 research page paper on what a lifestyle brand is, I get what it is and TE is not one imo. Nowhere in TEs marketing do I feel like they’re trying to sell me an idea of a lifestyle they want me to live or align with. especially anymore than any other synth manufacturer, Elektron included. I don’t think some nebulous equivalent of “Just Do It” when I pick up my OP-1, Machinedrum, or open Abelton. TE doesn’t have a clear mission statement or brand ethos and I don’t think they’re trying to cultivate one intentionally the way a lifestyle brand would. Maybe some customers have aligned with TE in a cultish way because they design pretty products but that doesn’t mean they are on a mission to sell a lifestyle. Maybe they are selling more design than instrument to some, which is a fair critique to make but design != lifestyle.
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