They made new Push 3 owners painfully aware of how little Ableton was wiling to sacrifice income from software licenses by only offering the Intro version of Live with the Push 3 standalone despite the high price of the Push 3 standalone. People who were existing Live owners didnt have much cause to gripe about that because they had already paid for a more feature-rich version of Live, myself included. But I know some non-Ableton users who were intrigued by the Push 3 at launch but absolutely could not get their heads around how much more they’d need to pay for software on top of what they already thought was a high price for the hardware. I pointed out the discount on software licenses that show up in the online store if you buy at the same time as the Push 3, but that wasnt enough to sway them.
Theres no right or wrong way of looking at it really, it just comes down to everyones own perceptions of value. Personally I thought the price was worth it but I was well aware that I was unlikely to get loads of new functionality for free for years and years to come like I’ve got out of some other hardware. The way I looked at it when I bought the Push 3 standalone was that I had chosen to buy a premium computer with a special purpose interface, and every major release cycle I would be required to invest in a software upgrade if I wanted to keep getting new features.
Perhaps Ableton will do something to reduce the price for people that only got 11 recently, perhaps they wont, I make no predictions about that. I do predict that people who stay on 11 are just going to get some bug fixes for a while (and the improvements that are still in the 11 pipeline, eg the stuff thats currently in a Live 11 beta), and will eventually end up just like any software user who doesnt upgrade, they will miss out on fixes and features.