How about products people skip because of their name. Or its color, or lack of the current styling, or other things that have no affect on the sound.
I think of the Timetosser from Alter Audio ( thread ). People can’t let go of a regional language usage, and dismiss this product out of hand. And yet it’s an interesting and fairly unique product, with many uses, especially now, with the Eurorack version that can do the same live performance rhythmic musical shuffling to both CV signals, and audio.