Elektron acquired by Bonnier Capital

My understanding is, if someone/something owns the majority of shares in a company (51% +), then they get to call the shots. I could be wrong. Maybe someone more knowledgable about finance and corporate structure can enlighten us?

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Great. Can’t wait until they start tweaking the forum.

I hate hearing about things like this. Now, it’s all about numbers. I’m trying to think of one instance where a sell-out ended up being good.

I’m guessing they drop a few poor performing products and concentrate on making their machines easier to operate and more accessible by reducing costs. Great way to reduce cost is to reduce workforce and to outsource current workload to cheapest labor markets.

There will be more machines coming but the complexity will be gone. OT3 will be similar to a new Chevy Blazer as opposed to the old square body Chevy Blazer. Chevy makes a Blazer according to Chevy. But…

You acquire to make money. All products that survive this initially will then be analyzed wire by wire to see where cheaper alternatives can be used. To find the little places where the previous owners over spent.

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Call me a simpleton, but in my experience things are rarely improved when suits enter the equation.

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So…I guess that means no update for the SidStation, right?

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the firm will strategically allow the brand and product to degrade slowly while using ā€œcost savingsā€ schemes to extract every last dollar and cent to recoup their initial investment. product engineers and designers will be quietly fired, ayy eye will be used to write new slop code for slop machines.

once the profit margin is satisfied for everyone involved and the bankers are all paid, they’ll sell the name again to an even sleazier entity and on that day Elektron will be Elektron in name only, a mere shadow of its former self.

truly, a sad day but i’d be lying to say i’m very surprised.

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Not great

Though they say everything will stay the same their goal is surely making profit quickly and make elektron sellable which often requires changes in personnel, production and financial cuts or restrictions.

Nothing will stay the same id fear

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Another Bonnier Ventures backed company involved with music creation.

Don’t flag me, i am only the messenger.
Two letters, both vowels.

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Could be a coincidence, but that does not fill me with confidence.

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Welp! was fun while it lasted.

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Tonverk bugs be damned.

Wow, bummer. I hope the TV gets a lot of fixes and features soon before the overall decline begins to show.

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Freaking OU strikes again

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or just add improved sampling and sample slicing to everything and get back in the black quick fast and in a hurry … start with the model samples!!!

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Elektron should have sedated us with a Tonverk update just before this news was announced. After all, today is Wednesday.

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DTII / DNII / ST is now abandonware

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Y’all should stop acting as if suddendly everybody stopped working.

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Unfortunate but expected. Rushed release of Tonverk only signaled rather desperation then proper launch of finalized product. Now we know why. This buyout could have been the live line before bankruptcy.

The new owner does not do fast buy/sells, could force Elektron for more software related products w/subscription models to go along with their existing products. For sure will revise the pipeline so I would be skeptical for new boxes any time soon.

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I work at such a company in the Netherlands (be it not in consumer electronics). Things were f*ckd by the original owners, then we were bought by a PE-firm that made us much more efficient and cut all the bullshit that bloated the firm. Then we were sold to a very socially conscious foreign competitor. Business has never been better at the moment, last years we created lots of extra budget/jobs.

Just to say: not all investment firms are predators. They got a bad rep (very understandable), but they come in all shapes, sizes and convictions.

To assess this particular situation we just do not have enough info. Nobody knows how Elektron was really doing, no one knows where Bonnier sees (quick) gains. We know barely anything, so a bit early to make an educated guess.

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Claudetakt incoming.

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