Everything changes folks! It’s called life!
Congrats Elektron on the sale! It has to be a great feeling to build a successful business worth selling!
I won’t waste any time worrying, I’d much rather enjoy the day! Let me know if anything changes!
Everything changes folks! It’s called life!
Congrats Elektron on the sale! It has to be a great feeling to build a successful business worth selling!
I won’t waste any time worrying, I’d much rather enjoy the day! Let me know if anything changes!
Less worrying, more music making.
Look at what happened to NI.
Never thought I’d see @Jeanne quote Charlton Heston ![]()
Well. hopefully someone thought about pulling (scraping?) backups from the site…

The only thing about this news that is surprising to me is that Elektron (HW company) went this rout before Ableton (SW company that sells SW dependent HW). At any rate, it was/is inevitable.
IMO, folks shouldnt conflate this Elektron news with what happened to Native Instruments. NI was poorly run for much longer than it wasn’t, long before selling out to predatory PE. As far as I can tell, this isn’t the case at Elektron—which matters. Bonnier is not PE. They are PI—big difference.
However, insanely rich old money people don’t typically buy things just to let the former owners continue to run them how they see fit so any corporate jargon laced fair weather initial press release stating otherwise is just that…press release.
Ask Mark Cuban.
Well I use it for a device that has the opposite effect of a gun

Well, I’ll not sell my OG DT then as I planned, and consider an idea to buy spare buttons packs for all my Elektron boxes in advance.
Alright, time to mute. Byeeeeee.
Awww elephant ![]()
OMG, this thread will derail rapidly.
On my side, am I naive to think this won’t change anything :
Elektron will maintain full independence and continue to operate from its headquarters in Gothenburg, as well as its subsidiaries in Los Angeles and Berlin, with its existing team, brand, and commitment to creating instruments and tools for music makers worldwide.
I also know fuck all about any of this, but what I can say for sure is that everything is dreadful.
Hmm, not sure at least they are no turbo captitalists, they seem to fond long term growth models, and maybe they are the right investors for this - if they are into tech and media companys - why not.
I dont know if Elektron was in financial troubles - i hope this is not the case - wishing that all Elektron Employees keep their jobs.
Is it time to panic buy used Elektron gear? Should we be racing around the music shops with shopping carts filled with Elektron boxes? I have room in my bunker for at least 30-40 OG Digitakts.
Can someone marry into the Bonnier family and convince them to start making Monomachines again?