You must be married
And refuses to use capital letters.
âWtf, I love behringer nowâ
It me.
I feel you.
âwtf i love behringer nowâ
Fixed.
I am, for my sins, a social media manager (this is not an argument from authority, but just context) and I think a lot of people are still very naive (I mean that politely) to the realities of digital marketing. Being active on forums and social media related to your product is essentially a prerequisite for modern marketing, and tools to assist that make the job very simple, and budgets are massive. I work at a medium-sized charity and our social media budget - staff and tools - is enough to support 5-10 middle-income families, and our charity doesnât even really value social media. If youâre a multi-million-dollar business whose main marketing venue is online, youâre going to be sinking vast amounts into âcommunity managementâ, âsocial listeningâ and the like.
Remember when Bâs social team took the effort to make a diss post about one single journalist whoâd been critical of them? Theyâre clearly looking around, and they clearly care about their image.
Itâs not at all conspiracy thinking or ridiculous to suggest that companies will try to improve their public image, or involve themselves in various conversations - thatâs what marketing is.
To put it more simply, if Behringer can pay someone a low-medium wage to keep track of automated alerts of âBehringerâ and various other keywords on various subject specific forums (GearSpace, here, MuffwigglersâŚ), and try to cap off the more overt criticisms, why wouldnât they?
Iâm not saying they are responsible here. Thereâs enough B fanboys whoâll happily flag anything anywhere thatâs negative about the brand. But I do believe itâs more realistic to simply assume theyâre active here and elsewhere, and work backwards from there, than to assume theyâre too ethical, too lazy, too poor, or too ineffective to âget involved in the conversationâ.
Where do I apply to get paid for browsing on gear forums all day?
Weâre gonna draw a little bit of everybodyâs blood, because weâre gonna find out whoâs the Behringer social media employee
Touch it with a piece of heated 1970s Moog jack cable to see whose squeaks away in pain.
Squealers. Those kids that used to tell teacher, back in the school days, who nobody else liked (not even the teacher)
âI donât like what youâre saying and canât counter any points you made, so I will call for you to be silencedâ
Standard.
It doesnât seem far fetched at all that companies go on forums, forums are a gas-inducing machine. Full of demos and pics of gear that work better than expensive ads.
I bought my first elektron machine, the amazing MNM, specially inspired by âidm in a machineâ and @darenager 's videos.
I donât own any behringer gear, I keep wondering about getting a 303 and Iâm not buying a 2nd hand original for those crazy amounts people ask. That being said, I donât mind all the behringer gear info we have here any more than all the other brands products.
I do miss elektron-users forums when most of what you would read would be detailed amazing tips, tricks, discussion on music and on your favourite elektron machines (that were only 3 of them, that also helped).
You would log out incredibly excited to go back to your studio and try these new things you learned from your peers online.
Praise the king
Uli, if youâre reading thisâŚ
A SIDstation clone would be cheap and really rile up the villagers to bootâŚ
In fairness, I posted on the M8 post that I hoped Behringer would step up and produce an affordable mass market version and the forum censors deleted that post citing it was off topic. So it doesnât just work the one way.
Having said that I wouldnât want to be a moderator and donât envy them one little bit in trying to keep this site from descending into chaos.
Blasphemy!