Air Instruments: Extended Download Service...wtf is this about?

So Air decided to push out another sale and I got an email. I opened it and found an interesting purchasable item at the bottom.

I tried a quick google search and search on their site but can’t seem to find specifics. I’ll reach out to their support at a later time but… what in the fudge is this noise??

“Extended Download Service” in bottom of image

So this is actually from Akai, not Air.