When I was growing up there was a department store chain in Finland called Anttila. It had always been there and would always be. Or so it seemed. It had been established in the 50s but sadly Anttila filed for bankruptcy ten years ago in 2016.
That was a great loss to the Finnish society as Anttila was for many people the first place to go to buy a new computer, hair dryer, bath robe or a five pack of socks. Anttila stores also had a section called Top Ten, which was like a record store inside a department store. For a long time it was the best place to buy movies, vinyl, cd, video games etc. I grew up in a small seaside town and luckily we had a record store but the local Anttila was a great supplement for that.
Being a countrywide chain store Anttila had the heft & power to buy large quantities of stuff cheap and they had this habit of buying overstock (basically cutouts from the USA without the cuts made) from big record companies very cheap and selling them in big bins for very little money. A new cd from those stands usually cost 19,95 Fmk which translates roughly to 3,50€. A new cd in the record shop usually cost 100-120 Fmk so you could get 5-6 cds for the price of one in Anttila. That was a huge saving for a kid who had barely any money of his own.
Of course those discount stands never had any big name bands in them. You could get five for the price of one, but you had to take a chance and buy bands you’d never heard of before. But that was half the fun. Basically that is what taught me to pay attention to things like the record label or the producer of the album. If I found something produced by Andy Wallace, Dave Jerden, Sylvia Massy or some other favourites in the midst of those unknown bands, I took a chance because I had liked albums they’d produced previously for well known bands.
Those three euro bins were my Rock’n’roll Highschool. In the time before the internet there were limited resources to find out about new music but the Anttila bins taught me quite a lot about music and introduced me to numerous bands. Not all of them great, but the amount of albums was five times more I could’ve ever afforded elsewhere. I was a music-hungry teen and Anttila served an all you can eat buffet.
I found Monster Magnet, Paw, Superdrag, Jellyfish, Crash Worship, 311, Ryuichi Sakamoto, Mind Over Four, Eric’s Trip and many many more in those discount bins and my teenage taste in music was completely built on that shaky foundation.
It’s an often discussed topic between my friends that as a youngster when you only had money for a couple of new albums every month you really paid attention to those few. Even an album you’d bought for the cover and it turned out to be completely out of your comfort zone, you’d give a second and third spin and tried to learn to like. Music was an investment and you wanted returns.
Usually it also worked. You bought something you thought looked like a metal album and at home it turned out to be some weird instrumental funk-jamband greatness produced by that guy from Pearl Jam. You learned to love it and at the same time expanded your musical horizons.
Sometimes I think about starting a podcast concentrating only on bands and albums that were sold in those Anttila discount bins.
I bought Lincoln LP by They Might Be Giants from one of those Anttila bins just for the weird and interesting cover photo. This time it was vinyl and cost only 9,95 Fmk (around 1,70€). Needless to say, I didn’t quite get it. For someone coming from a metal and alt rock background, the album felt like a folksy comedy act with weird instrumentation and for a long time I had a hard time listening to it.
However the album slowly grew on me and I noticed that the lead track Ana Ng was playing in my head constantly. Amazing songwriting which I’ve come to fully appreciate only later. Many of the melodies on the album approach something akin to classical music crossed with great classic power pop. Nowadays hearing Ana Ng or They’ll Need A Crane brings tears to my eyes, and the rest of the album is great too. I’ve slowly tried to acquire other albums by TMBG too and somehow now, 38 years later I’ve grown to really really love their stuff. Sure it’s quirky and a prime example of what you call an “acquired taste”, but this band really kicks ass in a nerdy accordion playing kind of way.
TMBG have a new album coming out this spring and I’ve listened to the new stuff which is great, but for me Lincoln can never be surpassed. They’ve put out 23 albums since the late 80s. I own three of them. Living in small town Finland tends to mean that you can’t buy any records from smaller, less well known bands unless you order them yourself. Especially as there’s no Anttila and the discount bins with exotic bands no more.
I guess this post was more about Anttila and it’s three euro bins than about Lincoln as an album, but that feeling of going to Anttila to see if they’ve received a new batch in their discount bins was very very much the lifesblood of my musical upbringing. If your town still has a department store with a music/movie section, embrace it!
(The beautiful thing is that almost every town in Finland with at least 30000-40000 people used to have it’s own Anttila and usually different stores had different selection in their discount bins so Anttila was a mandatory visit wherever in Finland you travelled.)
Hats off for Anttila (and TMBG)!