a low hanging fruit to pick when it comes to “different”:
could be a lot simpler, in fact it maybe should. The trick is finding a balance of depth/fun, right?
if you show a Elektron thing to most people, they’re maybe intrigued, but most don’t seem to want to invest the mental energy to wrap their heads around it.
So maybe there’s a bit of a change about that?
Another thing and somewhat related: what’s Elektron’s customer demographic? It’s almost exclusively rich white 40year old dudes. An affluent part of the world’s population, yes, but really we’re a bunch of old dickheads tbh. There are cooler and younger people who are better at making tunes, maybe they should use Elektron kit too…?