Let me begin by first acknowledging how much of a resource this forum is. I am a long time lurker turned first time poster here. Thanks to the many contributors and moderators that make this place a valuable tool.
Now, this post isn’t meant to suggest that the quality of Native Instruments and associated brands (Izotope) are to be questioned. Rather, the value.
Prior to the last year, I don’t recall ever seeing Native Instruments on PluginBoutique. Lately, they’ve become a regular fixture with Massive sales on many legacy and new software. Izotope on the other hand, have been a mainstay to the point I consider the 70% “off” sales as their real value and retail price much like I consider Waves plugins worth $29 per year vs whatever their listed retail price. Izotope had a permanent place on PB.com long before NI so I was not at all surprised when Ni absorbed the brand. Now, NI are PB.com residents.
The near constant “sales” leaves one to wonder, does anyone actually pay list price for these plugins anymore? Like, why would anyone do that?
I was a huge Maschine head. I have had licenses to all of their top software (Komplete, Maschine plus some hardware). However, i must admit that it’s been tough to support NI over the past several years. Terrible customer and developer support. Slow to no major updates to flagship software and virtually no recent support for their latest “flagship” product—Maschine Plus. In fact, I’ve sold all of my hardware and now own just the software and after my experience with Maschine Jam and Maschine Plus—doubt I’d purchase any future hardware from NI due to their track record for abandoning products (Kore, Jam, iMaschine, Maschine Plus?).
Is the overall brand in critical condition based on no recent signs of productive activity from the Dev team and its now constant presence on PluginBoutique top deals category?
Is the end @NI nay or is it much ado about nothing?