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Such a simple yet great question. On the surface a chance for everyone to share their wins, and a little deeper is shows everyone what success is for each of us, which is super valuable and transparent. I love this.

This one is probably our most successful in terms of quantity of sales and income, which is still very small. I assume this is largely due to all the people behind it fulfilling more roles across various creative areas, and the style being between rhythm and ambient/lowercase and referencing a certain era (1999-2000) electronic music.

This one sold the most copies but financially speaking cost us thousands…and for us that’s like the difference between surviving or being homeless, so a huge risk. Obviously nothing works in a vacuum and success in one, hopefully, spreads to others so we all do well, although crediting artists certainly does enable a more single purchase from a fan, over more general exploration of other music and supporting the whole label. This is one of the reasons we dropped artists, a counter to the me-me-me ego game.

And finally a personal favourite of mine and marking a “success” of a different kind, is the first release by my partner, who at this point wasn’t even sure if she “can write music”. She created it, and we released it over a weekend. Fast forward 10 years and she is doing really well, playing live shows often, releasing quite regularly, has some exciting projects line up this year, and is one of my favourite artists currently. Im super pleased with what she has achieved and my small role in supporting her makes me feel good. To me, this is succeeding.

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