This is not the devs fault, it’s marketing and the executive team. They made the decision to push for something for NAMM, and perhaps their sales numbers indicate that whatever they do, when they release products people will buy it. They need that to make money. To merely exist as a company.
Furthermore, most Elektron product owners cannot possibly be professionals, there just aren’t that many people making music with hardware toys for a living. Most professional electronic musicians are using laptops live anyway, and sound designers will use computers too.
Most people buying musical equipment, which is already worldwide an incredibly small niche market (let alone for sampler/sequencers, I’m not talking about Blue Microphones Snowball or Fender Squier Stratocasters, which EVEN then maybe sell a few thousand a year). The margins are terrible. The consumers are eggheads who expect everything. Audio companies are constantly going out of business. NONE OF YOU SEEM TO BE IN THIS BUSINESS!!
Do you have any idea how much it costs to pay ONE person, and the taxes involved? In a country like Sweden?
It is nothing short of a miracle that a company like Elektron is able to exist at all.
Frankly, who gives a fuck if Overbridge ever comes out? If it does, cool. If it doesn’t, so what?