So.
I’ve been producing techno (amongst other genres) professionally for almost 10 years now. There are a few names that really set the standard for me. Something i always try to achieve. I see those artists like perspectives. They motivate me to become a better producer every day. I am NOT stating that i have found some well kept secret, nor that i am a producer that matches the names i’m about to mention, but i HAVE learned a lot in the last couple of years and i’m just sharing these with you, hoping that you’ll do the same. Everybody learns, so everybody wins.
Artists like Guy J, Maceo Plex, Jon Hopkins, Robert Babicz; people with a SOUND that is incredible.
Here we go.
- KISS (keep it simple stupid)
I find myself producing/composing too much content most of the time. Clever producing is about killing your darlings, creating a relatively sparse sound environment in which sounds can shine and do their work. Most of the time you’ll listen to your music and go: ‘ah. don’t know. something missing’. You’ll reach for extra sounds. Extra percussion. Extra synth line. Put in some pads. That will satisfy you only temporarily, because i find that most of the time enhancing the sounds you already have, produces results that are satisfactory on the long run.
- Dynamic
Following 1: if i find that my composition is lacking something, nowadays i try to enhance the sounds i have, instead of creating extra parts. Stuff like adding dynamics to percussion (velocity, timing, randomness in pattern, etc) works really well. Experiment with turning stuff on and off. Try to engage a relationship with each sound. If you focus on a particular sound; with which other sound is this sound trying to communicate? Does it answer a different part? Does it create a question, to be answered by another sound? All your sounds need to be there FOR A REASON, instead of just being there.
- Layering
I myself am not good at this. I find it hard to do, because often i’m not sure what to layer, and how. But the truth is that A LOT of my techno heroes do this. It makes a sound more interesting and less thin. Maybe other people on this forum can expand on ways to do this, tips/tricks, etc.
- The mix… (uh oh)
Know that feeling? Damn it sounds great with all this brickwall compression on the master. It sounds even better when i turn it up loud. Only to find out that when you listen to it the next day and deactivate your masterbus plugins, it sounds like crap. One thing i learned from a fellow engineer: if what’s on your masterbus sounds cool, try to find out WHAT IT IS that makes it cool sounding. Then try to replicate that sound by messing with your individual sounds before reaching the master bus.
Second tip: when the mix just does not work, often your composition or arrangement is not good enough. Trying to fix things in the mix, is not the way to go. Remember: a good track with a bad mix is not that bad… a bad track with a good mix will always stay BAD.
Third tip: be sure that when you’re using softsynths, to keep track of the stereo field. Most soft synths are VERY stereo to begin with. Open up a few and there’s no more room for sounds to be. It’s a reason for me to use mostly analoge gear. Not because it sounds better per se, but because it finds it’s spot in the mix quite easily.
So, people… who are your heroes? Why does their music sound great? What tips do you have for us? Join the discussion! WOOOHOOO!!! 
