I love the plug-in. With Ableton Suite / M4L, it means M4L MIDI LFOs on everything. MIDI clips as scenes, and so on.
And it is fabulous for macro (Performance) assignments. Some days I just spend time in the OB plug-in making as many complex macro assignments to all my kits as I can. It's worth taking the time to do, and OB makes it less time consuming.
Unfortunately, I run a mid-2009 MacBook Pro 2.8ghz Core2Duo. So reliability, especially on the multi-track audio side has been hit or miss.
I had an opportunity to buy a newer i7 MBP early this year, but decided to get a Qu-Pac instead, as I wanted to record/monitor with near zero latency, and computer free recording was appealing.
And I have been happy with that decision, but I still want to get that faster Mac some day as there are some tone shaping plug-ins with no latency which I own (MH Character, WaveArts TubeSaturator2, Tritone Colortone Pro) that I would love to monitor through while recording with Overbridge, added latency not withstanding. I'm saving up for a 2015 MBP 15" 16GB, 512GB purchase in mid 2017.
I'm not concerned with how Overbridge affects Elektron as a business. This seems to be a popular thought around here.
I imagine (because that is all that anyone not working AT can really do) that the net effect is positive, as it probably helps sell more devices and invite more customers to the Elektron workflow, ultimately making the company stronger and allowing them to branch out, as we have already seen, with devices like Analog Heat and Analog Drive.
I'm happy to see them attract more musicians, while pushing out exciting products, and employing brilliant people. I imagine that OB helps in such endeavors.