I think we are in the midst of hardware bubble. Not just with synths and groove boxes, also with mobile phones and other stuff.
Instead of figuring out how to stretch the limits of what existing hardware can do, numerous actors are pushing towards always newer hardware, because that is the simplest way to make money.
In my book that is not progress, it’s just change for the sake of selling new shiny things.
One aspect off the modded firmwares is that it brings new features to old hardware, and that works on three levels
- people can do more with what they have
- the desire for new things is satisfied without the waste that comes with building new things
- in some instances (the mod library for Elektron devices) they can even mix and match mods (the limit being things that do not work together, and general storage space)
I think adding value to existing hardware is a good thing.
People have been stretching the limits and fixing the shortcomings of synths and groove boxes for decades (Devilfish started out in 1993, aftermarket MIDI retrofits for various synths appeared around the same time, the first beta of JJOS was 2006, HAWK-800 was created 2005 I think, Circuitbenders (UK) has been selling mods and modded devices for at least that long).
AI only speeds up that process, as it speeds up software development everywhere. Developers who don’t use AI will go out of business rather sooner than later if their niche is not extremely small.
So businesses need to adapt to that reality, or go out of business. (The ethical implications of AI (which are many) need to be addressed through political action, we need laws and regulation for that. Whining about AI slop on social media is not going to do a damn thing.)
Apple makes good business with their App Store, google does the same. They also say these stores make apps more secure, and people seem to buy that.
That’s one way of responding to the existence of more and more modifications. There are many options how to make a profit from that.
With that comes the flexibility to set up modular firmwares. Want WAVEFINDER for your Digitakt, or Syntakt machines or Samples on your Model Cycles: you can have that for $20. Or $50.
Tonverk is another platform than the Digis/ST/OT/Models. What we see now is the transfer of features within a platform (Sampling oder Syntakt machines to Model:Cycles).
Elektron is in a unique position of porting features between those platforms.
Lets look, at the positive way forward: You buy hardware with certain features (CPU, RAM, Controllers, Flash Storage), and an App Store where you can buy the functions you need. If you outgrow the hardware, or need different hardware features, just add a second box.
Here’s an example of extensible hardware: UDO DMNO ON, that lets you add more dedicated controllers. But if you combine that idea with software, and don’t just add controllers that can become a lot bigger. For example, why not transfer a track from one device to another, because you want more effects, or you need a single output, and have none left).
So from individual devices, Elektron could move towards a platform. With software development not longer being the limiting factor, that is a realistic option for a smaller player.