i have my doubts that a hardware can sound like this but who knows
Psh! Rewatching the video and the first image is waves, in hindsight I’m just like “oh, duh” 
Reckon it might be their first softsynth that’s not a clone?
Edit: trying to beat NI before they release Massive 2
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possibly - or maybe PPG/Waldorf - binary modifiers are awesomesauce and I’ve only known those on those
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A lot of people will be doing that.
I wouldn’t be shocked if there was a new serum coming out too.
Too many synths and not enough time to play them all 
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How about something with a flavour of something from Arturia back at the beginning?
The Arturia Origin
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The video does say "It’s time for something original… Whatever it is, if those sounds in the video are from it, very nice.
That’s actually Arturia’s slogan for the Origin:
Be Original
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So according to someone at GearNews it is called Regen. They got that from the upper right corner of the first sceen shot above. I can see that too.
That sounds distinctly like OR-egen to me!!
I am getting close to being convinced. (Until some other theory comes along.)
ADDED: I always wanted an Origin Desktop, but could never afford the 2500 dollars. With processors now, it’s reasonable to think that Arturia could port some sizable portion of the original A.D. TigerSharc DSP code to run in the box.
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hoping it has a keyboard if it is that
They made an Origin Keyboard too.
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The announcement was posted in the German Synthesizer Forum of sequencer.de under the topic Channel for “softsynths”…
Based on all this, prevailing theory at the moment is a softsynth spiritual successor to Arturia Origin that essentially modularizes everything from V Collection 6 as well as those preamps and filters they released recently. This would be fucking awesome.
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The explosion picture has debris in it which made me curious. If you look closely you’ll see knobs and other familiar parts of Arturia hardware.
Definately vectorable clown wiggs…
Arturia Inc have spoken
Link works for me. It’s a new soft synth
As expected. Any info on pricing?
Browsers don’t quite know how to handle all of Arturia’s many < hyperbole > tags yet !
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