How large scale retailing is killing the eurorack

I am sorry that you had this experience with Schneidersladen.

I had exactly the other side of the coin. Very good communication via email and phone, in time delivery and also decent assessments of the delivery schedules, if modules had not been on stock. And the gals and guys have been very friendly and professional.

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He needs to Invest much more in E-Commerce infrastructures If He wants to pee with the big elephants.

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it was a year or two ago, but it happened a few times.
I“m not saying they ARE shit, but they WERE at some point.

and I must admit, I am simply not a fan of someone posting whiney complainy blogposts (the German original version is a little worse than the English one, by the way) about a situation that is at least partially their fault, only to deflect all/most of the blame…

especially since the people he REALLY shits on in this are basically the manufacturers that want to (gasp) SELL MORE and therefore drop any exclusivity to a certain retailer.

yes, you were the first/only retailer for Eurorack in Europe pretty much.
now youĀ“re not. whoop-de-loo… get over it. get competitive.

Imagine if Dieter Doepfer did the same thing and started complaining about all those other manufacturers flooding ā€œhisā€ market… :stuck_out_tongue:

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I don“t know what this means, but I love it.

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as for now herr Schneider seems to have mostly been investing into the community instead of marketing. Not sure if I would want to see the change there. But probably you are right.

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so it would make sense to give them another chance now, right

oh I will, as soon as their online shop gets out of the 18th century.
I donĀ“t care about getting the same prices as other shops, but I want accurate stock info and payment options that do not require me to write a carrier pigeon message to my bank…
last time I checked, they only offered pre-payment. No thank you.

actually, I havenĀ“t bought any new modules for a while, since my rack is full and almost everything is available used as well… (which might play into the market situation)

So not sure if I can make any promises :wink:

For every business it’s a no-go to have problems with delivery schedules, or make payment an issue. To complain about the market changing is just pointless.

But … I have witnessed Music Store to get into selling modular gear. They have developed a very good assortment and structure to search and find the products. But they mostly sell products, which have already proofed to be successful. That’s not to be critizised at all, but there are some shops like Schneidersladen, where you can get also the new, the experimental, and the rare things. And that’s my reason to buy from them … :smiley:

yeah the lesser-known manufacturers are the real plus factor for any ā€˜niche’ retailer like Schneiders…

but then again, for those I like to order directly from the manufacturer themselves when and if they offer that.

for runs of like 50-100 units of a module, you probably wonĀ“t be selling such huge quantities at a time so why not do it yourself… save on retailer fees etc.

that is another ā€œissueā€ that is often overlooked in my opinion but should at least be discussed…:
why do we even NEED retailers ? a lof of stuff can be ordered direct anyways…

For me Schneidersladen wasn’t or isn’t a retailer in the first place. It was and is more of a place to start, a kind of endorser. The shop in Berlin and the Superbooth at Musikmesse have been a major multiplier for the manufactures. The Superbooth exhibition is a great place to talk, check-out, and get inspired.

Which small company with one or two inventors, doing most of the tasks on their own, has enough experience and time to do a decent marketing or to run a sales-department? It’s much easier to have a reliable reseller or distributor. If not for Schneidersladen or similar shops it would be hard for us even to find all those hidden gems.

gonna do my part and never get into eurorack

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Iā€˜m pretty sure that everybody DOES live in Berlin… :earth_africa: :blush:

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That is true. I once waited weeks for an order because they overlooked my payment on their bank account. If they still manually deal with each and every order it“s no surprise things get mixed up or lost.

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IĀ“m not sure I agree (re: ā€œit would hard for us to even findā€¦ā€)

I am often on MuffWiggler and there basically every shed-based maker announces their modules, and usually there is more than enough interest to immediately and directly sell a small run of modules.

only on their instagram profiles.
and then you find out they really live in Brandenburg, but ā€œBerlinā€ sounds so much cooler. :wink:

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for me Schneidersladen is a good example why do we need your-next-door retailers. For my knowledge of, herr Schneider started out selling small scale techno instruments sometimes in 90’ as a tiny friend-to-friend business and during their journey they equally have been endorsing the boutique synth manufactures as well as the consumers. The market was non-existing for things like this and Schneider eventually helped to create and grow that market, at least in that particular neck of the woods.

Of course these days everybody (and their mums) are into eurorack and the big guys like Thomann are getting interested of playing the ball but like always, it will happen by different rules. These rules will not favour the community nor the artists. Thats why you would NEED local shops and small venues for healthy community to grow around them.

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your pocketbook and sanity will thank you- I priced out a bare bones Eurorack setup with just case/power, VCA, VCO, LFO, Filter, Mixer and utiltiies required and it was close to 2k. To do what I want similar to the ability in my Elektron Analog 4 it would cost me over 4k easy. A nice setup with multiple wave shapers, multiple voices would be even more close to 9k.

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I read this whole thread for no reason.

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If there’s a reason, it’s for you to get into Eurorack! :panda:

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I already have 15u

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