Everyone loves vinyl.
You can hold your music in your hand, you can look at it, you can collected it, you can trade it, you can find fellow nerds to talk about it, you can make it looking ace, you can make it sound ace and different, you can cut loops and hidden signs into it, you can play it in a dj set, you can go to a store to buy it - where you also meet your friends to talk about music and the world, you can buy it directly from your beloved label from overseas on bandcamp to support them … the list goes on.
A lot of artists don´t really care about vinyl anymore. But a lot of other artists still do. And for some young and upcoming artists it´s one of their goals to release at least one vinyl.
But the thruth in 2021 is, the prices at the pressing plants went up by 20 - 30% this year. If you press a small amount of vinyls of 300 copies, you need to sell them all to cover production costs for the pressing plant. That is even before covering costs for mastering, artwork and GEMA (collecting society).
The only way around is to increase the customer end price (incl. VAT) from 10,00 EUR to 12,00 or even 13,00 EUR. And maybe the early prices of 8,00 EUR to 10,00 EUR were way to less anyway. Looking at the price history of vinyl that means, customer end price incl. VAT went up by 60 - 80 % since the changeover to the EUR.
How do you feel about vinyl these days? As an artists? As a collector? As a DJ? Running a label?