Fair argument, but I still think the manufacturer should have the right to set their minimum price and trading terms.
Small retailers who may not have the turnover of larger chains will need a higher profit margin than “box shifters” so by Roland saying for example you buy it from us at £250 per unit, you can sell it for £399 but no less than £349 does two things:
Ensures all retailers have a viable profit margin
Prevents big chain retailers from dominating the market by undercutting everyone else.
Why this might be a concern for Roland:
The big retailer buys more and more stock from Roland, the small retailers buy less and less. The big retailer now has less competition and can renegotiate its terms with Roland such as the buying price.
Why this might be a concern for synth buyers:
Shopping around to save a few pounds/dollars/euros etc might seem great, but eventually it becomes a chore, also the small retailers with the knowledgeable staff get hammered by the big retailers. Often the customer service at box shifters is crap (going from personal experience, but there are exceptions as always)
Why it might be a concern for workers:
A business fighting for margins will have to look at other ways to reduce costs to remain viable, often the cutting of staff is a way to reduce overheads.
It can affect the used gear market:
If you buy a product and pay the MSRP, then within 6 months the price of the item has dropped, second hand prices will follow suit. Of course this will always happen to an extent, but in the past few years it seems much more common. This affects the sales of new goods, as well as meaning the item that you bought now has less value should you decide to sell it.
I guess this all depends on how you look at things, but personally I think a race to the bottom on prices isn’t very good in the longterm for anyone.
It cuts costs such that innovation is a bigger risk, it definitely affects the job market, it encourages outsourcing to the cheapest manufacturer, it means that quality of materials used is likely to be reduced, and so on.
But that is just how I see it, I don’t expect everyone to agree, as we are all different, and have different views.