It was a comment regarding who the protect brand from in general, the view here seems to be very narrow focusing on that retailers aren’t allowed to set their own prices. Which they are, but they might not have any products to sell…
Dumping prices will devaluate a service or product over time. There is also something called brand perception.
Big corporations are often seen as that.
Fine. Just know you’re putting power with corps and their lawyers who have no interest in transparency or accountability, or even a functioning market.