Oooofff, these OG promo materials get me all wispy. I really miss that era of the branding and company. I still have huge respect, cause there are a lot of talented, artistic, and geeky people still working there.
But the original era was such a vibe. Teenage Engineering’s CEO Jesper Kouthoofd was very likely the driving force behind the art direction of these promo sheets…and then others took it from there and preserved some of that retro atmosphere, but took it a bit darker, which was also great.
Accentuating and playing with that earnesty of late-modernism’s advertising culture, especially to science and tech-minded youngsters. I feel like Jesper and many of the OG Elektron team grew up with 1970s and early 80s Popular Electronics and computer hobby magazines. It hits me right in the feels.
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