benbin
12
Agreed, the modern understanding of sustainable business can see a long-term approach to investment rather than just short-term budgets.
You can look at it as part of the marketing budget.
By improving the quality of how consumers use a product … the product and therefore the company get an improved market mind-share.
Its like healthcare … you save money by investing in preventative medicine and educational programs … and save money in the hospitals etc.
The same with welfare … help people to help themselves rather than only seeing the short-term costs of whatever you are spending.
Its a simple approach to understanding the bigger picture of sustainability that old-school business often ignores.