That is just a visual trick to make it look more convincing, the marketing people have no shame 
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What? You’re saying the deep house is actually shallow?
No…
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Do people even talk about deep sounds anymore? Seems kinda 2016 if you ask me. The world of electronic music pretty much moved onto shallow sounds around 2019.
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I prefer steep house.
It’s the same as deep house, but it’ll cost you £59.99 for a 12".
And who can forget the, now controversial, peep house scene that was everywhere in Amsterdam back in the day.
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Is that exclusively for tea drinkers?
I’m mostly into dram and cake these days.
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Isn’t the vernacular dram’n’cake?
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Sorry boo I ain’t flip to the flow just know what slaps!
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I no your beats are fire bruh
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I’ve been told they burn like preparation h!
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Now we getting into booty house territory 
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So that explains the popularity of chaps worn without trousers on the house scene…
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Well, every time I got it on my other parts, I swear it was by mistake!
Pretty sure the word continues to be useful as shorthand for someone being considered intelligent or sensitive, but not uncool. A quick way of saying “they are a bit of a thinker but they still have my respect”.
This only really needs to be pointed out in circles where hedonism scores high in peer respect. The OG rave era for example
And here 
:
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It’s interesting how they took an existing genre name and slapped that same label on totally different music.
This seems to happen with other genres too, like for example Trap, which was like rap from Atlanta – nowadays what people call Trap is some kind of electronic dubsteppy kind of genre. I don’t listen to either of those genres, but I’ve noticed it happening.
I wonder how many other genre names her reappropriated
(Edit: autocorrect weirdness)
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It happened with garage too, originally garage was housey, Adeva, Joe Smooth etc, until some DJ/Random music journalist decided to call stuff like MJ Cole garage, then UKG, then 2step garage. It doesn’t matter, but it renders genres a bit redundant if you can call something not remotely like something else the same genre.
It reminds me of DJ Eye Ball Paul in Kevin and Perry Go Large, where he is asking the hapless duo what they are into. He rolls off a bunch of genres, and sub genres, pretty funny.
Meh marketing.
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Or punk / rock’n’roll for that matter.
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