Benn Jordan is one of the only youtubers I actually make time to watch when a new video comes out. I tend to spend barely any time on YT at all; I turned off all the content recommendation settings and usually just go there for specific things. I didn’t find this video whingey at all - it’s not the first one he’s done like this, where it’s slightly meta but mostly him trying to shine a light on the inner workings of things that people may not normally be exposed to.
I also think that digital marketing in general is an absolute cesspit, and it’ll be the end of us if we’re not careful, yet most people don’t seem to have a real grasp of why it’s so nefarious. With that in mind, I am 100% behind anyone trying to expose bad actors and educate people on how things work.
A lot of Benn’s videos tend to have a slightly political slant to them, which I’m sure isn’t for everyone, but I think he’s on the right side of things and I respect him for having the balls/integrity to do that. Most youtubers (and especially synthfluencers imo) are so incredibly straight-down-the-middle it hurts. I can’t just sit here and watch videos of people who apparently don’t have opinions about fucking anything. I’ll take a dude ranting about music companies’ shady business practices and influencer marketing scams all day long over a single minute of Bo Beats muttering inane nothings into a box fresh synth he doesn’t know how to play.