Not to mention, it wil act as advertisement/data/market research for their modular range(which is why both this and the neutron are both semi-modular). If people buy this then chances are they will continue to spend money on an unending modular collection from them.
Also, them not providing in depth details on this things release, also helps to generate independent marketing.
Also, this thing is poly-chainable up to 16 voices. So there’s opportunity for repeat purchasing.
Not to mention, the R&D on stuff like this is low because they’re using their clone battles to eat a bunch of the development costs.
Behringer are definitely playing a long game with stuff like this. If their data doesn’t balance out, then just bump the price up $50 dollars- this thing will still sell pretty well