Analog Keys White screen?

My Analog keys boots up with a white screen. I did the factory reset and it booted, but when I turn if off, I have to do it again. Was thinking about selling it for spares / repair, but today I realised I didn’t have to do the factory reset (Trig + 3 key), but by pressing any of the keys marked 1 - 8 (but none after) it also let it boot and run quite normally until it is turned off, then the procedure has to be done again for it to boot.

Any idea what this could be? (I’m assuming sending it to Electron will be very expensive as its the keys version).