I agree and am not being hyper-critical. It’s the fact that it’s an instrument on a different level, opening Elektron’s potential appeal to we keyboard players whom are ALSO not accustomed to simply pushing buttons maniacally and mechanically. (nor do we necessarily have time or enough hands to be only on Elektron gear) With that acknowledgment and said, I really think it would behoove Elektron to recruit someone whom IS a keys player to not only offer demos but also do tutorial videos with the AK without a bunch of other machines connected, AND to step through the multi-map and using other synth modules from other manufacturers via midi, showcasing just how the AK could be used as a controller of our other gear while also utilizing the AK engine.
The method of working for most keyboard players is dramatically different from typical Elektron music making in that in composing music, having more structure with the freedom of using our other keys and synth rack modules in addition instead of being solely Elektron-centric.
They need to treat the AK as it is–a game changer…for musicians and Elektron’s market reach.
