Well right now they can’t keep the digitakt on the shelf the demand is so high. Obviously it’s filling a gap in the market. TR8s is the same price and nowhere near the feature set. It’s got some other really cool things about it, but it’s got no song mode to speak of, no plocks, no conditional trigs, no sound locks, etc etc. In terms of competing with the AR, it’s not in the same category, and really the AR doesn’t have another drum machine in it’s category. It’s expensive, yes but it’s also unique. Tempest is old and no longer has software support. I don’t agree that Behringer and Roland are a threat to Elektron at all because they cater to the lowest common denominator, they AREN’T more reliable or have better QC…
I bought a D-05 and SH-01a at launch and I tried to chain them and simply plugging anything into the mix in causes the noise floor to jump 40db! Huge oversight to not have gain control for the mix in, and they have no fix. This happened even when running on batteries, or plugged into the wall. Simply the act of putting the cable in engaged the circuit. In Canada, Roland doesn’t have telephone support, so I had to call the service center and they didn’t even have any units to test and gave me a 3-4 month lead time for any repairs.
I had a DM6 which I had to return once for a noise issue, and even after the second one that was much better, the noise floor was rougly 15db louder than my A4. So I sold it.
Also once (if ever) Overbridge drops, there will literally be no competition at that price point.